How to Create a Game Plan That Gets You More Deals

In this article, I talk about how to create a game plan that gets you more deals.

The Hidden Challenge of Leading a Recruitment Team

You were a top biller—now, you’re leading a team. But instead of scaling with confidence, you feel stuck.

❌ You’re still doing the heavy lifting because your team isn’t performing at your level.

❌ You’re drowning in daily tasks with no time for big-picture strategy.

❌ You’re torn between hitting personal targets and growing a high-performing team.

Most Player-Coaches fail not because they lack skill but because they lack a clear Game Plan.

A winning recruitment team isn’t built on hope—it’s built on a structured 5-Step Player-Coach Game Plan.

Why Most Recruitment Leaders Struggle to Scale

The problem isn’t effort—you’re working hard. But without a clear Game Plan, you’re constantly:

🚨 Reacting to problems instead of proactively coaching.

🚨 Stuck in the weeds, making all the decisions yourself.

🚨 Spreading yourself too thin leading to burnout.

The best Player-Coaches don’t just work harder—they follow a system that allows them to lead without chaos. The Player-Coach Five-Step that gets you more deals.

If you want to build a high-performing team without getting buried in daily tasks, follow this five-step system:

Step 1: Direction – Get the Team Aligned

Before anything else, clarity is key. Your team needs to know:

📍 Where are you now? (Current performance)

📍 Where do you want to go? (Target results)

📍 What’s the deadline? (Clear, time-bound goals)

🚫 No fluff. No vague targets. No assumptions.

🎯 Action Step: In your next team meeting, state your goals in one clear sentence:

“By the end of this quarter, we will generate £500,000 in revenue by increasing client outreach by 30% and improving conversion rates from 20% to 30%.”

Step 2: Resources – Take Stock of What You Have

Scaling recruitment isn’t just about working harder—it’s about leveraging the right resources.

Ask yourself and your team:

🔹 Do we have the right skills to hit these goals?

🔹 Do we have the tools (CRM, automation, training) to maximize efficiency?

🔹 Where are the gaps, and who can help fill them?

🚨 Too many recruitment leaders assume their team has everything they need. Don’t assume—ask.

🎯 Action Step: List three key gaps in skills, tools, or time. Decide what needs fixing NOW.

Step 3: Options – Brainstorm Without Limits

Before deciding on a strategy, open the floor. More ideas = better decisions.

Instead of dictating, challenge your team:

💡 “What’s the best way to increase placements by 20% this quarter?”

💡 “How can we improve conversion rates without adding more hours?”

💡 “If we had zero limits, what would we try?”

🚫 No bad ideas at this stage—only open discussion. The more engaged your team is in creating the plan, the more they’ll own it.

🎯 Action Step: Have a 15-minute team brainstorm where every member contributes at least one idea.

Step 4: Evaluate – Cut Through the Noise

Now, it’s time to get real. Some ideas will be strong, others won’t.

To decide what’s most effective and realistic, ask:

⚖️ What’s the impact vs. effort?

⚖️ Which option aligns best with our skills and resources?

⚖️ What’s the biggest bottleneck, and which solution removes it fastest?

Then—commit. No half-measures. No endless tweaking. Make a decision and move forward.

🎯 Action Step: Choose ONE strategy to focus on for the next 90 days.

Write it down. Share it. Own it.

Step 5: Execute – Get Moving

🚨 A plan is useless without execution. The best Player-Coaches move fast and refine as they go.

✅ Assign clear roles—who is responsible for what?

✅ Set tight deadlines—what needs to be done this week?

✅ Stay agile—adjust the plan if needed, but never lose momentum.

The key? Accountability. If no one owns the action steps, nothing gets done.

🎯 Action Step: By the end of today, have your team commit to ONE action each that moves the plan forward.

What Happens If You Don’t Implement a Game Plan?

If you keep leading reactively:

❌ Your team will stay dependent on you for every decision.

❌ You’ll hit a ceiling—your billings will plateau.

❌ You’ll burn out from doing everyone’s job instead of scaling recruitment.

But when you follow The Player-Coach Five-Step Game Plan, you:

Stay in control instead of reacting to chaos.

Develop a self-sufficient team that hits targets without micromanagement.

Scale recruitment faster while keeping your personal billings high.

About Andrew Sillitoe

Andrew’s unique and practical approach enables recruitment experts to transition into world-class billing managers and team leaders – a recognised, valuable asset for forward-thinking recruitment agencies looking for a competitive edge.

He blends over 20 years of experience as an elite international sportsman and coach with deep expertise in recruitment leadership.

Join My Free Workshop

I run a live free training on how to coach you team without losing your billings.

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